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Is your online visibility maximized?

As of 2023, establishing a strong online presence is crucial for the success and growth of your business. Your competitors already have a significant advantage over you if your business doesn't have an established online reputation.

Did you know that 97% of consumers use the internet before choosing a professional? And out of those online searches, 50% convert into sales?* It's essential to have an online presence. Nowadays, a customer's buying decision almost always follows an online search. Therefore, your professional online presence must be optimal to convince potential customers. (*Source: Social media is an ideal way to attract a broad audience, provided that it's also accompanied by the use of organic SEO.

People won't feel like they're being sold to or manipulated, but rather, they'll feel like they're sharing an experience and belonging to a group.

To do this, your posts should offer entertaining content and not be an aggressive sales tactic. They can result in helpful tips, videos, GIFs, tutorials, photos, etc. One of the biggest challenges of social media posts is that most people won't see them. They're constantly bombarded with various sources, so it's crucial to stand out. That's why it's important to post frequently, at peak hours, and with content that captures attention. The algorithm is a numbers game, and you can't cheat it!

You can also add keywords to optimize your SEO. These keywords should be those that generate the most search volume in your professional sector.

Don't overlook this information if you want to increase your visibility. The internet is an exceptional tool if used correctly. It creates all sorts of opportunities and can lead your business to evolve rapidly. Monitor your online image, as it's often the first impression people have of your brand.


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